There's often data about an element you want to store with the element. In plain JavaScript, you might do this by adding a property to the DOM element, but you'd have to deal with memory leaks in some browsers. jQuery offers a straightforward way to store data related to an element, and it manages the memory issues for you.
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Any kind of data can be stored on an element. For the purposes of this article, .data()
will be used to store references to other elements.
For example, you may want to establish a relationship between a list item and a <div>
that's inside of it. This relationship could be established every single time the list item is touched, but a better solution would be to establish the relationship once, then store a pointer to the <div>
on the list item using .data()
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In addition to passing .data()
a single key-value pair to store data, you can also pass an object containing one or more pairs.